Why Buying Better Matters

Buy Better and Support Local
We’re sure you’ve heard all about fast fashion and the fact that every year millions of tons of clothing end up in landfills– what a waste hey!!! However, as consumers and shop owners we have the power to change this.
When we first had the idea for CWFL, one thing we both wanted was to establish a sustainability ethos that would influence everything we do. We believe that by buying better and embracing the joys of independent shopping, we can not only reduce our impact on the planet but also celebrate our unique styles.

The Reality of Clothes Waste and Why Buying Better is Better
Did you know that every year in the UK, Brits chuck out300,000 tons of clothing in their household rubbish bins, witheach person throwing away approx. 1Kg of textiles? Crazy right?????
Fast fashion has encouraged us all to buy more than we needand has ultimately created a culture of disposability. What’s more, mass-produced clothes usually lack quality and durability, making them more likely to be discarded after just a few wears and washes. We’re sure we’ve all had that favourite piece that once washed completely loses its shape or feels horrible!
So, what’s buying better all about?
1. Quality Over Quantity: By investing in well-made pieces, you’ll not only enjoy longer-lasting clothing, but you’ll also be doing a little bit for the planet at the same time. What’s more, higher quality items are often made from more sustainable materials. Don’t let the quantity in your closet overwhelm the quality!
2. Mindful Consumption: The simple act of asking yourself ‘Do I really want this?’ or ‘How can I wear this season after season? or ‘How can I style this lots of different ways to get my cost per wear?’ can lead to more thoughtful choices and a more sustainable wardrobe. We’re not saying go cold turkeyas we know how fun shopping can be and it is nice to have something that reminds us of a certain time or place, but it’s all about being a bit more mindful.
3. The Impact on the Environment: Every time you choose a sustainable brand or a high-quality piece, you’re helping to reduce the demand for fast fashion, strain on our planet’s resources, and carbon emissions.

The Joy of Shopping Independently
One of the most rewarding, and we think enjoyable, aspects of embracing sustainable fashion is discovering the amazingworld of independent shops. How funny that every shop used to be independent and we’re now encouraging people to revisit this concept; we guess in fashion everything is cyclical right?
Here are just a few reasons to explore these unique boutiques:
1. Unique Finds: Independent shops often curate one-of-a-kind pieces, whether it’s a handcrafted dress or vintage bag.You’ll find styles that reflect your personality and help you stand out from the crowd. Who wants to buy something only to see hundreds of others wearing the same?
2. Supporting Local Communities: When you shop at local boutiques, you’re supporting small businesses and artisans. This creates jobs in your community and fosters local economies.
3. Sustainable Practices: Many independent retailers prioritize ethical production methods and sustainable materials.
4. Personalized Experience: Shopping at independent stores often means a more personalized experience. Store owners and staff can provide insight into the craftsmanship behind their products and offer recommendations that suit your individual style.

Join the Movement!
By prioritizing quality over quantity, supporting independent shops, and embracing unique styles, we can combat clothes waste in the UK. Together, we can create a more sustainable future for fashion.
Are you ready to make a change? We’d love to get to know you better, so don’t be shy – drop us a message, leave a comment on our Instagram, or pop in and say hello! Thank you for supporting local businesses like ours. Your support means the world to us. 💚